Michael King started fishing Muskies in 1996. Since then he has guided and fished Muskies to the tune of well over 1000 fish. After meeting and marrying Michelle he gave up the guide business to build lures and fish with her. His guiding experience led him to invent many lures that in his words were needed in the industry. His Claw series, Slasher series, Rippin Shad series and Deep Threat series are proven fish catching lures built to last.